Shuttleworth is very rich. I wonder what the incentive is for him to lie.
http://en.wikipedia.org/wiki/OpenStack"In July 2010
Rackspace Hosting and
NASA jointly launched an open-source cloud-software initiative known as OpenStack. The OpenStack project intended to help organizations offer cloud-computing services running on standard hardware. The community's first official release, code-named Austin, appeared four months later, with plans to release regular updates of the software every few months. The early code came from NASA's
Nebula platform as well as from
Rackspace's Cloud Files platform. In 2011, developers of the
Ubuntu Linux distribution decided to adopt OpenStack,
[13] with an unsupported technology preview of Bexar for Ubuntu 11.04 "Natty Narwhal".
[14] Ubuntu's sponsor
Canonical then introduced full support for OpenStack clouds, starting with OpenStack's Cactus release."
Don't you find it odd that Ubuntu would suddenly support something NASA has developed so quickly after it's creation?
It is also a widely known fact that NASA uses a lot of Linux systems.
Now, Mr. Shuttleworth's (even that sounds suspicious) entire wealth is based on Ubuntu's success. Right now Ubuntu is just another distro that's bloated. But what do you think the following news line would do...
"NASA sends men to the moon with Ubuntu!"
By supporting OpenStack, a NASA creation, NASA has a very easy to accept motivation for switching all of their systems from Red Hat to Ubuntu.
Plus...
http://arstechnica.com/information-technology/2013/08/why-ubuntus-creator-still-invests-his-fortune-in-an-unprofitable-company/"OpenStack, an open source project, was developed by Rackspace and NASA, not Canonical. But OpenStack was built on Ubuntu, making it the software's
default operating system."
Oh and..
"Yet "six or seven of the world's biggest telcos currently have Ubuntu OpenStack clouds in operation," Shuttleworth said. Some of them "are on firm commercial terms," and others are "finalizing the terms of an engagement." Even better, these are the same types of companies that could partner with Ubuntu to bring mobile phones to market. "
The man has been pouring money into his company like water because it's not self sufficient. But now here comes NASA and suddenly he's got his OS in high profile telephone companies which in turn gives him leverage for his Ubuntu phone (which the software is finished and can be deployed on a variety of phones).
So you ask what moviation he would have? How about saving his company?