ESO does in fact have a lot of lore lore lore, I'm impressed with the overall story significance of various quests, easily comparable to the singleplayer games. Or it could be that my only other fantasy MMO experience is WoW and it sets the standard pretty low lore-wise.
I can't help but find it odd, though, that once again I am a hero that is saving literally everyone I meet yet I am still forced to do things like pay for repairs. "Oh, you broke all your stuff saving our entire city? That'll be 200 gold for repairs."