You are simultaneously arguing that deep dark shadows on rocks and craters are fine while claiming that the surface of the moon is incredibly reflective and luminous.
It clearly has some reflective properties, that's why we can see it.
That doesn't mean that there aren't shadows.
The earth is reflective too - more reflective than the moon, actually, on average. We still have shadows.
As for that particular photo, the sun is clearly illuminating one side of the rock, I can't see anything the other side of it which would reflect light back on to the dark part. If you look at the astronaut in the background you'll notice that he is casting a shadow too. It's interesting that the side of his leg is quite dark but the side of his helmet is brighter, I don't know if the helmets were just more reflective or if light is reflecting from some other part of his suit, maybe you could write to the guys who modelled the Buzz Aldrin photo and ask them to model this too, the way light scatters and reflects is complicated.
But as I guess you think this photo is fake anyway, what do you think is going on? Is it CGI? If so then what, have they rendered the light wrong? If that photo is from Apollo then they would not have had the CG technology to make it so what. Is it a painting and the artist drew the light wrong? If it was shot on a sound stage then the light is what it is, I don't see how that could be wrong.
Apart from confirmation bias and ignorance do you have any actual evidence that the photo is faked? If so, please present it.