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« on: February 19, 2024, 09:42:29 PM »
Fashion shoes are priced at the optimal price point their target market will buy them at. In younger communities if you spend several hundred dollars on a specific known pair of shoes it's a flex. Your identity is connected to the brand of shoes you wear, and is a staple item analogous to a woman's purse - women spend hundreds of dollars for luxury purses for the brand.
If the shoe is priced too low then it will be seen as trash and you will be laughed at. This what Shaquille O'Neal found when he tried to sell $12 Walmart Shaq shoes in response to the complaints from mothers that everyone deserved to have access to branded shoes. While he did sell a lot of them and fulfilled a need, it pretty much obliterated the prestige value of a Shaq shoe brand. Except for maybe children, no one brags about their $12 Shaq shoes.