Action is correct.
Trump isn't even selling them.
The products are "registered trademarks and/or trademarks of CIC Ventures LLC," per the website.
"Trump Sneakers are not designed, manufactured, distributed or sold by Donald J. Trump, The Trump Organization or any of their respective affiliates or principals," it notes.
"45Footwear, LLC uses the Trump name, image and likeness under a license agreement."
He's just promoting someone else's sneakers.